Seen. So now I have to reply. Even at dinner.
Who decides what you see: you or your feed?
It's not your fault that you keep scrolling, gaming and prompting. Everything on your screens is built to hold your attention.Read moreRead less
It's not your fault that you keep scrolling, gaming and prompting. Everything on your screens is built to hold your attention. Unhooked is a movement of young people who get how that works, and take their attention back.
Sound familiar?
Four moments from an ordinary day.
I ask AI before I've even thought about it myself.
I came for one DM. An hour later I was still scrolling.
The last thing I see at night and the first thing in the morning: my screen.
Attention 101
This is how you become hooked
Apps, games, streaming services and AI chatbots make money from your attention: the more often you come back and the longer you stay, the more you're worth to them. So they build in hooks: design choices that make continuing easy and stopping hard. You'll know these four.
The feed with no end
Swipe, one more, one more. The next video starts before you could choose. No end means no moment to stop.
The streak
A streak you can't break, or a daily reward in your game. You don't come back because you want to, but because you'd lose something if you didn't.
The tick and the red dot
"Seen", "typing...", a red dot with a number. Every signal says: someone is waiting for you. Most of them you can turn off. That's your first move.
The chatbot that never stops asking
"Want me to make another version?" A chatbot never signs off, and loves to agree with you. Stopping is on you.
What's got hold of you?
Two minutes of swiping. You'll see which hook gets you most often, and you get one specific move you can try today.
People like you
Not perfect, and not less online. Just quicker to come back. This is what Unhooked looks like.
“Closing Instagram to open TikTok, just to end up on Instagram again.”
"When did scrolling become part of dinner?"
“We zijn zo bang om iets online te missen, dat we vergeten hoeveel we offline missen.”
Take a step
Upcoming events
You learn fastest together. Come to a brunch, attend a workshop, or bring Unhooked to your school or organisation.
All eventsSharing is caring.
For real this time. Unhooked grows one person at a time.
Follow on InstagramNew posts, reels and moments from the crew.Bring someone to an eventGet involvedFocus is
the new flex.
Not to get more done. To choose for yourself where your attention goes.
Take the test